credentials

who are we?

Nigel Bailey and Judith James are Bailey|James Creative. In long and eventful careers, we have established and run successful design businesses in London, Luxembourg, Berlin and Sydney.

In addition, Nigel has held senior creative roles in leading design and advertising agencies, including the creative directorship of Europe’s first online service. More recently he has lectured in design at prominent universities and design schools in Australia and Spain. He has written and developed many degree courses in design theory and practice, with particular emphasis upon human-centred design, social enterprise and developing a successful design practice. Nigel is a graduate of the University of Reading (BA Hons. Typography & Graphic Communication), the University of Sydney (Grad. Dip. Psychology) and the Jansen Newman Institute (Grad. Dip. Counselling & Psychotherapy).

Judith draws upon her career experience in finance, administration and international banking. She has been instrumental in the successful promotion, management and client liason of our various projects, having built enduring business relationships with a number of major corporations from the ground up.

our work

AECOM appointed us to tell their story in a series of lively, interactive, media presentations, showcasing the company’s unique enviro-sciences expertise. Utilising video, audio and animation, we created a range of material for corporate events and graduate fairs.

APP is one of Australia’s foremost project management and consultancy groups, incorporating a multitude of disciplines. In developing a new website and strategy, our brief was to express this diversity in a lively, innovative way, insuring that the content could be readily searched, retrieved and updated.

Australia Post appointed us to develop a number of corporate presentations and strategies, including the implementation of a dedicated software platform that enabled the client to create, maintain and update their own archive, while collaborating with us on the more complex creative projects.

C3 Clinical Cell Culture was established to commercialise a number of pioneering tissue engineered products for the treatment of skin defects using autologous cell replacement. We worked with this new company in the development of promotional and instructional material.

CSR is a major Australian Industrial Corporation. We were commissioned by their building division to create a series of interactive audio and visual sales tools that illustrated the characteristics of complex technical products within a compelling and immediate sales format.

Club Med appointed us to develop and distribute promotional email campaigns for their luxury resorts. With close adherence to global corporate style guidelines, we designed a series of compelling direct marketing announcements for this exclusive travel business.

Deutsche Telekom appointed us in 1998, during the preliminary development of their online presence. Working with the in-house web team, we participated in the design of interface, usability studies and artefacts incorporated within the new Deutsche Telekom and T-Online websites.

HotelClub wished to update their highly successful online booking service and appointed us to redesign the user interface. Working with the clients’ new global advertising campaign, and in close cooperation with the HotelClub development team, we conducted usability studies and implemented the new site.

Hyder Consulting, the multi-national advisory and design consultancy, appointed us to provide a number of creative services from corporate websites and interactive presentations to brochures and flyers. We also collaborated upon a number of key projects, including a highly successful recruitment drive in the UK and presentations for the Bathurst 1000 and Gold Coast Indy motor racing series.

Leo Burnett Australia appointed us to collaborate with their in-house team in the development of a series of interactive presentation tools and supporting material for staff motivation and training at Optus, Australia’s second largest telecommunications provider.

Lumley Insurance appointed us, following a competitive pitch, to develop their new website. Utilising the cutting-edge technology of the day, including a sophisticated content management system and active server pages, we were able to reflect Lumley’s strong corporate brand within a fast, flexible and easily updatable solution.

Médecins Sans Frontières was an ongoing pro bono client. At the end of each year, we would produce a summary of the organisation’s global activities in the form of an interactive online guide that combined still and video imagery, reports from the field and a detailed statistical analysis. This was distributed to members, corporate sponsors and donors.

New Zealand Post appointed us to develop a range of marketing tools to promote their global business. These included “What’s Missing”, a highly irreverent animated guide to New Zealand that exposed typical stereotypes and misconceptions, as well as a series of highly effective B2B promotions.

TDK Europe appointed us to design, develop and manage their first online presence. As a comprehensive product catalogue, support and promotional resource in a total of 23 language versions, this extensive website was the backbone of the company’s sales and marketing initiatives, in which we also regularly participated.

Walker Corporation is one of Australia’s largest private development companies. We were retained as principal creative partners in the development of key presentation strategies for the company in its major global and national construction ventures.